Attracting and converting with a lead magnet

Data will soon be worth its size in gold. There are so many ways to collect client information. From competition mechanics, social media lead generation ads and lead magnets. In this article we will be focusing on 10 of the most effective lead magnets used.


lead magnet


Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information to update your database. The problem is these magnets can take a lot of time and energy to produce. In this article. Being leaders in database management we will show you nine different lead magnets you can create re-purposing content you already have.

Download the beginner's guide to converting website visitors into leads for your business here.

Definition Alert: What Is a Lead Magnet??

A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect's contact information. Leads magnets can take the form of ebooks, templates, and similar downloadable assets. This exchange takes place at the second stage of a buyer's conversion path.

Before we share lead magnet examples, let's quickly review the conversion path step by step that turns a website visitor into opted-in lead:

  1. Call to Action (CTA): This is the button that blog readers and website visitors click to access the resource (e-book, guide, podcast, etc) you're offering through this lead magnet.
  2. Landing Page: After visitors click the CTA, they're brought to a landing page where they'll fill out a form with their name, email address, and any other relevant information you've deemed important.
  3. Thank You Page: The visitor is then led to a page where they can download your resource.
  4. Trigger/Follow-up Email: This email is your follow-up message to the lead a short time after the exchange takes place. This email can be a marketing related to keep them engaged with your brand.

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead generating machine.

Lead Magnet Ideas to Try

The Mini Ebook

The mini ebook is perfect when you have a series of blog posts about a related subject. For example, if you were running an online pet store, you might pick out the following posts from your blog to combine into an ebook:

  • The 5 pieces of equipment that every puppy needs
  • The ultimate guide to house training a puppy

This type of ebook is effective because you're making the lives of your website visitors easier - which should be the goal of any lead magnet you create. The most successful lead magnets offer an irresistible and instant reward to your visitors, and the mini ebook checks off that box.

The Ultimate Guide

If you're in an industry that is already well established, it can be hard to come up with original content. Sometimes other people have covered a subject in such detail that it's almost impossible to add extra value. In this situation, I'd recommend producing an Ultimate Guide.

The main difference between this and a mini ebook? You're not recycling posts from your own blog; you're linking directly to other sites. It's important that you don't copy and paste someone else's content into your guide, but rather include a link back to the original article.

The Bonus Pack

Offering additional content that is not included in the original blog post is the perfect way to reward readers who opt-in. If you have an article titled "The 5 Pieces of Equipment That Every Puppy Needs," you could offer readers an exclusive PDF with a few more pieces of equipment that may have come on the market since the original post was published.

CTA for a lead magnet to a bonus pack


The Resource Guide

If you've already written a strategic blog post, consider offering a Resource Guide as a lead magnet. A Resource Guide is a collection of things that help people achieve results. A great example is the one below.

lead magnet

The Resource Guide could be as simple as list of five books or apps that you recommend. Since it's easier to buy a tool to get results than it is to actually implement a strategy, your readers will love this.

The Checklist

Instructional blog posts are just waiting to be turned into Checklists - and they couldn't be easier to create. Just take your blog post and simplify it into a series of bullet points. Next, remove any points that don't contain actionable advice. Split the list into several numbered steps to make the outcome more achievable. Here is a great example:

Lead magnet idea for a webinar checklist

The Workbook

The Workbook is an incredibly effective lead magnet, especially for service businesses. In its simplest form, a Workbook is a download-and-complete resource that helps people to apply the principles of your blog post to their own business.

Neil Patel offers this highly practical Workbook for writing blog posts that rank in Google. It includes exercises like planning your blog post structure and experimenting with different introductions.

The Case Study

Case studies depend on very specific types of content, but the successes they reveal can move a customer to take action.

Keep in mind you'll need permission and approval from the client on which you'd like to create a case study.

The Secret

One of the best lead magnets we’ve ever used was the secret or the hint magnet. With Generation Z wanting to be in the know about everything, tempting their curiosity was just the right method to use.

CTA for a resource that reveals an industry secret

This call-to-action was pitch perfect because it got website visitors curious. They simply wanted to know what the email subject was and not be bombarded with content of an e-book. This promised to be a relatively short read so they wouldn't have to commit to a lengthy ebook -- lazy, we know, but that's human nature sometimes.


Webinars don't have to be long, collaborative presentations with multiple colleagues or partners. If you've got a blog post that merely touches on a subject you're an expert in, use this blog post as a springboard into a live talk hosted by you and a coworker.

The Cheat Sheet

If your blog post covers a complicated topic, it might be a good idea to offer readers a one-page sheet that they can refer back to when they need to refresh their memory. This could be a glossary of terms or just a brief summary of some key points.

This type of download-and-keep resource takes the pressure off readers so they don't have to memorise or implement your strategy immediately. It does compel readers to opt-in to your list though which is the ultimate aim.


THE GUIDE_ Introduction to  Lead Generation



Sources: Hubspot; Neil Patel




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