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Bold, Italics and Underlines: How to Use Them Effectively?

"Should I use bold or italics for this text? I'm confused!” Many have wondered about this in while writing a blog post? I'm sure...

Attracting and converting with a lead magnet

Data will soon be worth its size in gold. There are so many ways to collect client information. From competition mechanics,...

Why you need buyer personas

A buyer persona is a fictitious enactment of the ideal client /customer based on market and trend research.

Stages of the buyer's journey

The journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and...

Google Ads: Get To Know It Better

So, your planning on spending some money on advertising? Best you spend it wisely using the right medium. What if we told you...

The Digital User Journey

The User Journey is the series of steps that represent a scenario in which a user might interact with your brand. This covers...
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