It is easy to fall victim to the myths around chatbot implementations or for that matter, any other new technology. Would it be worth the return on investment? Will my upfront/annual cost be too high? When will I break even? Would my customer service agents need a lot of training? Let's dive into those questions and show you how you can see a return on investment with a compatible WhatsApp chatbot for our business.
To address such issues, organizations around the industries such as Healthcare, Retail, E-commerce are using technology to provide a more seamless and uninterrupted customer experience. But the question remains – “Will chatbots help increase profits?” Let us dive deeper into the topic and see two ways chatbots can improve the bottom line.
What Is A WhatsApp Chatbot?
WhatsApp chatbot is an automated software powered by rules or artificial intelligence (AI) and runs on the WhatsApp platform. People communicate with WhatsApp chatbot via the chat interface, like talking to a real person. It's a set of automated replies that simulates a human conversation on WhatsApp.
How Do I Create A WhatsApp Chatbot For My Business?
There’s no doubt that automation is getting more and more popular. Thanks to the widespread popularity of the humble chatbot and its integration with Whatsapp, it is now easier to streamline your customer support.
If you’re already convinced and want to start the process of building a WhatsApp Chatbot, you can either signup for more information or book a free consultation with one of our conversational designers.
Facebook Ad ROI and WhatsApp Chatbots
Imagine if every time a prospect clicked on your Facebook ads, they could skip the hassle of filling out a form on a boring landing page, and jump straight into a conversation with your best customer service rep.
It’s no secret that Social Media ads have abysmal conversion rates. Across industries, over 90% of people who click on Facebook ads drop without sharing their contact info or buying a product.
At the root of the problem is your landing page.
Landing pages ask your customers to read through a wall of text and then fill out a form to express interest in your product. People don’t like doing either of these things, and the end result is that they drop from your page without converting.
While rolling out the WhatsApp Business platform, Facebook made the prudent decision to allow businesses to send Facebook ad traffic directly into WhatsApp conversations.
Conversations are instant, dynamic and they feel more authentic than your average landing page. The end result is that more people who click on your ads actually convert before dropping.