Social Media Image Sizes 2021: Cheat Sheet for Every Network

The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.


Social media image sizes seem to change constantly.

One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong.

It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook.

But, it’s not difficult if you consult this guide to social media image sizes!

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Why is it important to get social media image sizes right?

There’s a lot to get right when your brand is creating great visual content for social media.

You’ve got to make sure any images you use don’t defy copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to figure out which tools out there can help elevate your social media images.

On top of that, you’ve got to get your social media image sizes right. And getting that right is really important because:

  • It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
  • Your photos will be optimized for each social channel’s feed. This can help increase engagement.
  • It ensures your audience sees the full photo. Incorrect sizing could cut off some of your brand’s messaging.
  • It can future-proof your content. Being in-the-know with social media image sizes now could mean less work for your brand in the future, when network change up how images display again.

BONUS:Get the always-up-to-date social media image size cheat sheet

 

Instagram image sizes

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Instagram supports horizontally and vertically oriented images. It also still supports square images, which was what the platform was known for when it first launched.

This increases your brand’s options. But it also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best.

Instagram profile photo size: 320 x 320 pixels

Instagram profile photos are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big.

Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram image sizes for feed photos:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram image sizes for thumbnails:

  • Display size: 161 x 161 pixels
  • Recommended upload size: 1080 pixels wide

Tips:

  • Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

  • This is an aspect ratio of 9:16.
  • Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.
  • If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.
  • Instagram Reels use this same sizing.

Resource: Take your Instagram Stories to the next level with these free templates.

Twitter image sizes

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Tweets that include images consistently get more click-throughs, more likes, and more Retweets than non-image Tweets. In fact, Tweets with visual content are three times more likely to get engagement.

So, choosing the right images and creating great visual content for Twitter matters. And, of course, that includes getting Twitter image sizes right.

Twitter image sizes for profile photos: 400 x 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter image size for header photos: 1500 x 500 pixels (recommended)

Tips:

  • To future-proof the image, it’s best to use the maximum size.
  • Header images are cropped to an aspect ratio of 3:1.
  • Keep in mind that the way header images display changes depending on the monitor and browser being used.

Twitter images sizes for in-stream photos: 1600 x 900 pixels (recommended)

  • Minimum size: 600 by 335 pixels
  • Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Twitter card image size:

Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card.

  • Minimum size: 120 x 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Twitter image sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
  • Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
  • App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
  • Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Facebook image sizes

Facebook updates its design and image dimensions constantly. The best strategy to future-proof your brand’s content is to always upload the highest-quality image you can. Stick to Facebook’s recommended file formats for the best results.

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Facebook image sizes for profile photos: 170 x 170 pixels (on most computers)

Your Facebook profile picture will display at 170 x 170 pixels on desktop. But it will display as 128 x 128 pixels on smartphones.

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Display size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Tips

  • To avoid any compression or distortion, upload a JPG or PNG file.
  • Use the recommended pixel sizes for the fastest load times.
  • Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
  • Don’t drag to reposition once you’ve uploaded your cover photo.

Facebook image sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.

But avoid pixelation or slow load times by remembering these sizes:

  • Recommended size: 1200 x 630 pixels
  • Minimum size: 600 x 315 pixels

Tips:

  • If you are sharing 2-10 images in your brand’s Facebook post using the carousel display, images should be 1200 x 1200.
  • This is a 1:1 ratio.

Facebook image sizes for event cover photos: 1200 x 628 pixels (recommended)

Tips

  • This is about a 2:1 ratio.

Facebook image sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
  • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

LinkedIn image sizes

When you use LinkedIn for business — whether it’s via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.

Stick to the recommended sizes below for best results. And always make sure to look at your profile and content on multiple devices before finalizing.

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LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

Tips

  • LinkedIn can accommodate photos up to 7680 x 4320 pixels.
  • And it can handle files up to 8MB, so upload as large as you can to future-proof.

LinkedIn image sizes for profile cover photos: 1584 x 396 pixels (recommended)

  • Aspect ratio: 4:1

Tips

  • Make sure your file is smaller than 8MB.
  • Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.

LinkedIn image sizes for company pages:

  • Company logo size: 300 x 300 pixels
  • Page cover image size: 1128 x 191 pixels
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: At least 60 x 60 pixels

Tips

  • When posting image updates to your company page, make sure to use PNG or JPG images.
  • Use an aspect ratio of 1.91:1.
  • 1200 x 628 pixel images are ideal.

LinkedIn image sizes for ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
  • Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)

Pinterest image sizes

Pinterest image size for profile photo: 165 x 165 pixels (recommended)

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Tips

  • Remember that your profile photo will be displayed as a circle.

Pinterest image size for profile cover photo: 800 x 450 pixels (at minimum)

Tips

  • Try to avoid placing a portrait photo into the cover photo spot.
  • Instead, use a landscape photo with a 16:9 aspect ratio.

Pinterest image sizes for Pins:

  • Aspect ratio: 2:3 (recommended)
  • Square pins: 1000 x 1000 pixels
  • Recommended size: 1000 x 1500 pixels
  • Max file size: 20MB

Tips

  • Keeping the 2:3 aspect ratio ensures your brand’s audience sees all the image’s details on their feed.
  • On the feed, Pins are displayed with a fixed width of 236 pixels.
  • If you want to create Pins with a different aspect ratio, know that Pinterest crops images from the bottom.
  • Both PNG and JPEG files are accepted.

Pinterest image sizes for collections Pins:

  • Aspect ratio: 1:1 (recommended) or 2:3
  • Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
  • Max file size: 10MB

Tips

  • This format appears as one main image, above three smaller images.
  • All images must have the same aspect ratio.
  • Collections appear in feeds on mobile devices.
  • Both PNG and JPEG files are accepted.
  • Collections can also be an ad format on Pinterest.

Pinterest image size for Story Pins:

  • Aspect ratio: 9:16
  • Recommended size: 1080 x 1920 pixels
  • Max file size: 20MB

Pinterest image sizes for ads and carousels:

  • App install ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
  • Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
  • Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.

Snapchat image sizes

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Snapchat ads image size: 1080 x 1920 pixels (at minimum)

  • Aspect ratio: 9:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

 

Snapchat Geofilter image size: 1080 x 1920 (at minimum)

  • Aspect ratio: 9:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

YouTube image sizes

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YouTube profile photo size: 800 x 800 pixels (recommended)

Tips

  • Make sure the focus of your photo is centered for best results.
  • Files should be JPEG, GIF, BMP or PNG. Animated GIFs won’t work.
  • Photos will render at 98 x 98 pixels.

YouTube banner image size: 2048 x 1152 pixels (at minimum)

  • Aspect ratio: 16:9
  • Minimum area for text and logos without being cut off: 1235 x 338 pixels
  • Maximum file size: 6MB

TikTok image sizes

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TikTok profile photo size: 20 x 20 pixels (minimum size to upload)

Tips

  • While 20 x 20 is the minimum upload size, upload a higher quality photo for future-proofing.

TikTok video size: 1080 x 1920

Tips

  • The ideal aspect ratio for Tik Tok videos is 1:1 or 9:16.

Now, instead of guessing which social media image sizes might work best, you have a guide to help. Keep this handy and your brand’s social media images will continue looking great, even with network updates!

Don’t feel like memorizing all this info? download the quick cheat sheet here, which includes up-to-date image dimensions for every social network.

Source: Hootsuite

 
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