It's no secret that more and more people are relying on their smartphones to stay connected to the rest of the world. Be it to check emails or share photos of their cats, mobile is a big thing.
As digital marketers, it's our job to ensure that we tackle opportunity when it comes to mobile marketing. Whether we're crafting enticing SMS campaigns or optimising newsletters for mobile, we take pride in adapting our inbound strategies to the small screen.
But marketing to an audience glued to their phones is so much more than pinging out a couple of messages or making sure that a website is optimised for Android or iOS. Let's explore these avenues, shall we?
What Is Mobile Marketing?
In short, mobile marketing is the sharing of a brand or business in a way that is optimised for smartphones and other mobile devices through apps, social media channels, and websites.
As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally. In addition, Flurry reported that the average American spends around 5 hours per day on their mobile device.
Let's Get You Sorted
Marketing teams are taking advantage of the amount of time the average person spends on a mobile device. Because we’re on our phones every single day, it only makes sense that marketing campaigns be specialised for mobile viewers across various digital platforms.
What Are Chatbots?
Chatbots are a form of conversational artificial intelligence designed to simplify human interaction with computers. Using chatbots, computers can understand and respond to human input through spoken or written language.
Chatbots can be programmed to respond to simple keywords or prompts, or to hold complex conversations about specific topics. They range in complexity from a simple concierge service to active learning capabilities that provide in-depth responses and tailored suggestions based on previous conversations.
Many industries use chatbots to improve or streamline customer service and e-commerce. Consider these primary applications for chatbots:
- Customer service chatbots: Many businesses are using chatbots as a first contact when customers need help. In almost every industry, companies employ chatbots to help customers easily navigate their websites, answer simple questions and direct people to the relevant points of contact.
- E-commerce chatbots: Retail companies and telecommunication providers use chatbots as an additional interaction channel with their customers. The bot is designed to lead customers through a linear process flow to complete requests or transactions.
- Virtual assistant chatbots: Personal assistants like Siri, Cortana and Alexa have risen in popularity as their benefits have become readily available and easily embedded into the daily life of consumers. People use them to quickly retrieve information, schedule appointments and interact with smart home features.
The WhatsApp Chatbot
In 2021, WhatsApp is becoming a leader among the messaging channels. Due to the pandemic, WhatsApp sees a 40% increase in usage. Today, WhatsApp delivers roughly 100 billion messages a day.
Using WhatsApp API, companies can create WhatsApp chatbots for customer service and notification delivery. WhatsApp chatbot is an automated software powered by rules and runs on the WhatsApp platform.
People communicate with WhatsApp chatbot via the chat interface, like talking to a real person. It's a set of automated replies that simulates a human conversation on WhatsApp.
Also, when you have a moment, why not browse through the case study we put together where a WhatsApp chatbot was tasked to tackle different scenarios within the insurance sector.
How Do I Combine Mobile Marketing And Chatbots?
Help customers get things done
There is huge potential for businesses both big and small to leverage AI’s natural language processing capabilities to better serve their customers and prospects. In the service sector, live chat has revolutionised service, with consumers finding it almost as preferable as live phone and email support – and Velocity Media believes customer service bots are the next evolution.
Distribution of information
Here’s the concept: An AI-enabled bot sitting on a business’s website answers visitors’ questions on demand, such as: What’s your pricing? What’s your company phone number? Where is your office? The visitor gets a direct answer instead of having to click through the website navigation to find that information. When given the scenario, 57% of our respondents were interested in getting real-time answers from bots on a company website.
Promote goods and services
As more people rely on their mobile devices to get things done, they’ll expect to do more on the go, including interacting with a business’s customer service representatives. The most successful businesses will be ones that operate where their customers already spend their time. Besides, this gives the opportunity to not only attract new business but to promote your service to existing customers. Delight is the name of the game and turn-around time will be much quicker if a bot is on the other end of the line running your call centre.
In A Nutshell
Simply integrating AI into your mobile marketing efforts gives you a competitive advantage, especially if you’re the first in your industry to do it. What more if you manage to implement it successfully?
So, take advantage of its potential for customer engagement as well as time and cost-saving benefits before it goes fully mainstream. Contact us today, we've got the know-how to set up your mobile marketing and chatbot integration.