Using MMS (Multimedia Messaging Service) In Your Marketing Strategy

Multimedia message service, or MMS for short, is a channel that was built with the introduction of SMS messaging to offer the additional ability to send multimedia messages rather than just text. Let's show you how to incorporate this medium into your marketing strategy. 

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MMS is most commonly used to send images with text, however, it does support other media types like modern chat apps, such as video, audio, contacts, etc.

Features You Should Use When Digging Into MMS

MMS marketing is a method of mobile advertising that uses MMS, or Multimedia Messaging Service, to send enhanced text messages. It’s the smarter, stronger, splashier cousin of SMS marketing.

Texting is for more than just talking. Discover our powerful suite of features designed to help your business grow. Here are some features that are possible with MMS:

Multimedia

Like chat apps, send multimedia messages using a broad range of file types.

API Connectivity

Seamlessly set up and send MMS campaigns all through API.

SMIL Format Support

Synchronize and order the delivery of your MMS files regardless of send order.

Two-way Communication

Allow customers to initiate contact and send you requested media files.

No Character Limit

A much larger character limit than for standard SMS messages.

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Bulk MMS Marketing

Bulk MMS marketing is a way of communicating with a wide range of customers using multimedia messages. Add pictures or GIFs the same way you would send mass texts - through our bulk MMS marketing service.

Using our MMS platform, your business is able to contact thousands of potential customers around the world with eye-catching promotions, coupons, or special announcements. Send bulk MMS advertising and have your message delivered straight to your customer's handsets. Craft your message exactly how you wish to communicate to your customers and deliver it to them in a way you know they cannot miss.

MMS Vs SMS: When Should You Use Which Service?

Businesses have two primary options to communicate with customers via text messaging.

SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of texting that enables you to insert pictures, video, and other types of content into a text.

Understanding how SMS and MMS differ will help you determine the best ways to use them in your marketing strategy. Today we’ll compare MMS vs. SMS and talk about the most common use cases for both so that you can reach your customers most effectively.

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SMS and MMS both enable you to connect with customers without requiring them to open an email or switch on the TV. They provide a seamless way to get in touch with customers, remind them of your presence and prompt them to return to your business. 

When choosing between SMS and MMS, consider your goals, objectives and the type of content you plan to send. Here are some questions you should ask yourself: 

  • What is your budget? SMS is typically cheaper, so you’ll be able to send more messages at a more affordable cost per message.
  • Is your message informational or promotional? Informational messages work best via SMS. Promotions and creative messages can go both ways, but you’ll have more creative leeway with MMS.
  • How long is the content you want to send? SMS character restrictions could be an obstacle if you need to send lengthy messages.

MMS allows you to enhance your messages with multimedia elements. You can embellish your texts with high-quality graphics, company logos, short videos, or creative holiday designs to engage customers in a fresh new way.

MMS messages give you the option to embed hyperlinks to direct customers to specific web pages or services you want to promote. You can also format MMS content with your company colors and logo to maintain a consistent brand image across all your marketing efforts.

Pro Tip: Proceed with caution when creating content to send via MMS. Media will show up differently depending on the quality of the recipient’s phone and operating system.

Images with certain resolutions may show up differently on Apple and Android phones. Conversely, an audio clip that's clear on one device may sound grainy on another. It’s always smart to test MMS messages on various devices before sending them out in bulk to your customers.

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Let's Get Your MMS Campaign Out

If you’re still trying to decide which texting method to use, the good news is that there’s a place for both SMS and MMS in your marketing strategy.

SMS is best suited for situations where you need to communicate information cheaply, such as reminders, announcements or updates. MMS is ideal for creative messages or promotions that would benefit from enhanced graphics, video or audio content.

The SMS vs MMS use cases outlined in this article are here to guide you, but don’t hesitate to get creative – the possibilities with text marketing are endless!

If you need a hand executing your SMS or MMS campaigns, Velocity Media is here to help. We provide easy SMS and MMS solutions for businesses, so you can start messaging your customers right away.

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