Digital privacy has been a hot topic since the advent of the internet. It’s become especially pertinent since the adoption of the General Data Protection Regulation (GDPR) in the European Union and South Africa’s Protection of Personal Information Act (POPIA) which came into full force July 2020.
First off, what is it?
- What data you are gathering from them
- How this data will be used
- How this data is stored
- How long you will keep their data
- What you are doing to protect their data
- How they can opt out of their data being used
Why you need one
Privacy policies are there to protect both you and your user. They are a way to show that you are gathering and storing user data in a legal way. They inform users on what is being done with their data and allows them to either consent or opt out of this arrangement.
It protects the user against their data being used for illegal activity or unsolicited marketing.
And lastly, your customers value their privacy and need to be made aware of how you are storing their data.
Here is one from the POPIA Compliance website that you can read and adapt to use your personal company name and details.
Here is one from FreePrivacyPolicy.com that prompts you with the fields you need to fill in and then generates your own unique policy.
This is an outline of the security measures you have taken to safeguard your customer’s data.
Depending on your business, you will want legal counsel on whether you are complying to all POPIA requirements.
How the POPIA affects digital marketing
POPIA has massively affected how digital marketers are allowed to operate.
Under Section 69 of the Act, you are not allowed to conduct any form of direct marketing unless the subject has expressly given their consent to receive such marketing.
This includes emails, SMSes and automated calling machines.
You are only allowed to approach a subject once to obtain such consent. If it is refused, it is refused forever.
If the subject is a customer of yours, different rules apply. The customer’s contact details must have been acquired in the process of conducting a sale of your product or service and any direct electronic marketing can only relate to your own products or services.
Your customer MUST be given the option of opting out of this information at any time.
Looking for a media organisation that understands digital marketing and the data management that goes with it?