Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategy right now. Don’t be left behind! But let's get you set up and ready to rock the boat with your very own mobile marketing guide, shall we?
What Is Mobile Marketing?
Believe it or not, but it's the most sure-fire way to get your message through to the masses. Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.
Planning Your Mobile Marketing Strategy
Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
Mobile marketing is also extremely cost-effective. There are a variety of options to choose from for any budget and the impact it can have when compared to the cost is significant. In a common comparison, social media ads are much cheaper than purchasing ad space for radio or television.
Customers can also be reached in real-time with mobile marketing no matter where they are. Radio or television marketing only works when a customer is in front of the television or has the radio on.
Mobile marketing also needs to be perfect from the start. As users have smaller attention spans and a variety of companies competing for their attention, a poor mobile marketing plan will fail to grasp a user's attention and possibly lose their interest forever. For this reason, a mobile marketing plan does not have room to be less than perfect.
Competitions & Brand Awareness With WhatsApp
One of the oldest marketing tricks in the book is to run a good, old-fashioned competition. This not only boosts brand awareness but can also be used to grow an active audience. The question is, can this old dog learn new tricks? Well, of course, it can! With Facebook widening the WhatsApp Business API, it has unleashed powerful marketing strategies along with it. Integrating competitions into this is uncharted territory that you need to take advantage of.
Contests are a very effective strategy to acquire new leads, gain fans and followers and expand your reach but chatbots take it further. They make it easy and fun to participate, capture the lead information instantly and make overall management and follow-up a piece of cake.
The Humble SMS
SMS campaigns are often avoided because they’re usually seen as being “spammy”. However, if it’s approached and carried out correctly, it can be one of the most effective marketing tools for mass communication and broadcasts.
The humble SMS campaign can offer open rates of over 90% and a click-through response time of 90 seconds. With such statistics, it’s therefore essential that you send an SMS that represents your brand in the correct light and at the same time, is useful to the targeted recipient.
WhatsApp launched WhatsApp Business – a free-to-download mobile application for small businesses. The app helps you connect with your customers, highlight your products, and answer customer questions. With WhatsApp Business, you can create a catalogue to showcase your products and use special features to automate, sort, and respond to customers’ messages.
Okay, so that is good for small businesses, and what about medium and large companies? WhatsApp didn’t forget about those either. That’s why the platform allowed medium and large businesses to use WhatsApp API. With the API companies can provide customer support and deliver notifications to customers.
API is the acronym for Application Programming Interface, a software intermediary that allows two applications to talk to each other. Each time you use an app like Facebook, send an instant message or check the weather on your phone, you're using an API. Using WhatsApp API, companies can create WhatsApp chatbots for customer service and notification delivery.
WhatsApp Chatbot Strategy
Now is the tipping point, where people are finally understanding the value of chatbots, and realizing that they aren’t just some crazy new fad or technology. It’s actually the beginning of what the World Economic Forum calls the Fourth Industrial Revolution.
WhatsApp chatbot is an automated software powered by rules or artificial intelligence (AI) and runs on the WhatsApp platform. People communicate with WhatsApp chatbot via the chat interface, like talking to a real person. It's a set of automated replies that simulates a human conversation on WhatsApp.
We all know that AI automation is going to continue to play a big role in business and in every part of our lives. AI doesn’t get sick or take days off—it works 24/7. Implementing that automation means that you can be available to your customer base 24/7, especially if you’ve got an online business model already.